The local search engine optimization technique refers to the process of gaining traffic from search engines based on geo-located searches by customers. People will see your dispensary first when searching high traffic keywords such as “Dispensaries Near Me”, “Best Weed Toronto”, “Cheapest weed Miami” Often this is done by optimising your website and GMB listing for local search terms.
National search engine optimization is going for more broad keywords such as “Buy weed online Canada”, “Weed Online Colorado” , “Cannabis Growing Consultant USA” for example. These keywords often do not need to be reinforced with a GMB as much as a local dispensary.